Our new marketing apprentice Anneliese (pictured in the middle) photographed outside Déda with two of our lovely Déda staff - Madeleine & Montserrat

Anneliese's Blog 

Anneliese Moss is the first Marketing Apprentice at Déda. She'll be working with us over the following year, helping us to develop audiences for everything we do.

The last few weeks at Déda have flown by. The building has been transformed into a summer fun club hub, as four weeks of crafty and action packed activities descended on Déda. I had the opportunity to help out, just for a morning, and the amount of work put in by everyone was incredible; the kids created some beautiful pieces of art and were able to do so much in just one week. It could not have been possible without our fabulous summer fun club leaders and the brilliant volunteers. On this one particular morning I was assigned the task of helping complete a college of a penguin called Bob; needless to say it was a brilliant start to the day.

In the marketing department we have been busy planning the season ahead, and it really feels like it’s just around the corner now. In preparation I have been uploading season content onto external websites like Lots for Tots (a great website with activities of all kinds for mums and tots). This process is very similar to uploading content for the website pages I created; so it's a lot of data entry but it's really worth it if even just one customer visits Déda because of it.

I have also been putting my Photoshop skills to the test once again, having now created slide images for the season shows. We have a screen at reception where we advertise upcoming events, so this is where the slide images are displayed. Although it looks relatively effortless to produce there is a lot of Photoshop blending going on!

One of the things I am currently working on is re-designing our Déda hires page. This is part of a wider goal to re-assess how we are advertising our hire spaces overall, and how we can make improvements. I been assigned project manager on this task so it is really interesting for me and exciting to have the responsibility. This is one of the unique things I have learnt about marketing at Déda – it’s not just about marketing the upcoming season of events but also the dance development and commercial parts.

Re-designing the hires page has linked nicely to some of my apprenticeship tasks. The last set of discussions with my assessor went well and for the following ones I have chosen to write reports. Part of this is being aware of various marketing tools and terms like Search Engine Optimisation (SEO) and collaborative technologies. This links perfectly to improving our website, especially the hires pages; as it is about ensuring our website is easy to find, content is clear and concise, and customers can assess the information in the easiest possible way. Through assessing and analysing how we are currently advertising, I can seek out ways to improve it, using tools like SEO, so that we will be able to see a clear difference should it work.

So the apprenticeship is linking nicely to what I am working on at Déda. I have a lot of reports to write over the next few weeks so it's going to be busy, especially as it will take me right through September, but it will be worth it! I will make sure to keep you up to date over the coming weeks!

Bob the Penguin created by our Active & Arty Summer Fun Club

Now being proudly displayed in The CUBE



fun  acting  Celebrate  Poetry  cabaret  Fifties  office  projection  health,   disabled  Stompers  Derby  food  Workshops  feedback  Creativity  socialise  young people  mood,  accessibility  inclusive  offer  Ballet  Circ Bizerk  artcore,   Stopgap  Derbyshire   QUAD  learning  anxiety,   jive  Artists  salsa,   Outdoor Events  Candoco  marketing  Planning  DYDC  Career  All Dance  University  Writing  Déda Refurb  photo  Plus One  Residences   Déda Theatre  digital  celebrating age  Competition  Tour  student  Simon Armitage  ballroom  café  comedy  Dance Career  Shakespeare  network  wedding  social dancing,   Déda Bloggers  Hydra  Audience  New Art Club  Inspiring  BA Dance  dancer  Dancing,   Community  Coordinator  funding  Ashtanga  National Youth Circus Event  NCCA  Derby Theatre  dyslexia  Theatre  Social  NCCA  training  Deda  corporate  club  choreography  DJ  Wendy  storytelling  Derby Dancing | Déda | Derby Dance | Dance | Heritage Lottery Fund | HLF | HeritageLotteryFund | Rendezvous de Dance | Victor Sylvester | Stork Club | Italian Club | Polish Club | Locarno | Locarno's | New Penny | Blue Orchid | Bell Hotel | The Clouds |   Udance  Clare Limb  Michaela Butter  interview  celebration  Victoria Brown   Illuminos  BBC  Relaxation  hubbub  RnB  National Centre for Circus Arts  Plymouth  Derby University  Poetry Performance  Sleep  dance, dancers, Joss Arnott, Derby, Déda, Triple Bill   Arts Award  ArtCore  Northern Soul  Poet  Aakash  Stress  ballet,   Derby Arts  Dancing  Nightclub  Routine  story  vintage  InCompany  reading  volunteer, Deda, dance, arts, Derby, Derbyshire, marketing, 20 years  review  New Year  City centre  T42 Residency  Derby Book Festival  Dance  contemporary  Hercules  Jasmin Vardimon  siteline  Tutor  Casson and Friends  professional  diversity  hula hoop  Fresher  Performances  education  Brochure  student, work experience   Stephen Munn  development  performance  Sky Academy  birds  Derby,  party  artist  meeting  actor  Emma  University of Derby  Summer  Youth  Degree  Déda  Greek  research  Discusssion  expansion  event  Creative Living,   disability   Nikki and JD  Participation  Zumba  Music  Arts Council  Blog  social media  Icarus  Building work  Hen Party  Regional  Performers  CUBE  Classes  Midlands  50s  dance, placement  Yoga  Productions  September  commercial  regular  Children and the Arts  carnival  Derby Festé  Circus  Udancebythesea  disco  dance,   Ben Spiller  Children and young people  Adaire To Dance  retro  Performace  Contemporary Dance    Studying  Course  work experience  Déda,   group  study  Higher Education  Just Imagine Working Here  business  Knot  Hires  placement  Foxtrot  Soul  Bounceback  Strictly  BA Hons Journalism,   Wellbeing  family  depression,   Cultural Vision  history  variety  East Midlands  Dance Development  Print  Déda Board  Alice Vale  facilities  words  apprentice  Book Club  U.Dance  AGM  Journalism  Path  partner  Studio  books  Vale  Acrobatics   Choice  refurbishment  Festivals  Autumn  India Festival  Back pain  mythology  Meditation  Southbank  Shows  isolation,   ACE Dance and Music   Night at the Theatre,  veganism, acro, nikki&jd, dance, Déda, Derby  Baby Shower  START  New Dimensions  Dance4  Rock 'n' Roll  Danish+  Kathak  ACE Midlands