Our new marketing apprentice Anneliese (pictured in the middle) photographed outside Déda with two of our lovely Déda staff - Madeleine & Montserrat
Anneliese Moss is the first Marketing Apprentice at Déda. She'll be working with us over the following year, helping us to develop audiences for everything we do.
The last few weeks at Déda have flown by. The building has been transformed into a summer fun club hub, as four weeks of crafty and action packed activities descended on Déda. I had the opportunity to help out, just for a morning, and the amount of work put in by everyone was incredible; the kids created some beautiful pieces of art and were able to do so much in just one week. It could not have been possible without our fabulous summer fun club leaders and the brilliant volunteers. On this one particular morning I was assigned the task of helping complete a college of a penguin called Bob; needless to say it was a brilliant start to the day.
In the marketing department we have been busy planning the season ahead, and it really feels like it’s just around the corner now. In preparation I have been uploading season content onto external websites like Lots for Tots (a great website with activities of all kinds for mums and tots). This process is very similar to uploading content for the website pages I created; so it's a lot of data entry but it's really worth it if even just one customer visits Déda because of it.
I have also been putting my Photoshop skills to the test once again, having now created slide images for the season shows. We have a screen at reception where we advertise upcoming events, so this is where the slide images are displayed. Although it looks relatively effortless to produce there is a lot of Photoshop blending going on!
One of the things I am currently working on is re-designing our Déda hires page. This is part of a wider goal to re-assess how we are advertising our hire spaces overall, and how we can make improvements. I been assigned project manager on this task so it is really interesting for me and exciting to have the responsibility. This is one of the unique things I have learnt about marketing at Déda – it’s not just about marketing the upcoming season of events but also the dance development and commercial parts.
Re-designing the hires page has linked nicely to some of my apprenticeship tasks. The last set of discussions with my assessor went well and for the following ones I have chosen to write reports. Part of this is being aware of various marketing tools and terms like Search Engine Optimisation (SEO) and collaborative technologies. This links perfectly to improving our website, especially the hires pages; as it is about ensuring our website is easy to find, content is clear and concise, and customers can assess the information in the easiest possible way. Through assessing and analysing how we are currently advertising, I can seek out ways to improve it, using tools like SEO, so that we will be able to see a clear difference should it work.
So the apprenticeship is linking nicely to what I am working on at Déda. I have a lot of reports to write over the next few weeks so it's going to be busy, especially as it will take me right through September, but it will be worth it! I will make sure to keep you up to date over the coming weeks!
Bob the Penguin created by our Active & Arty Summer Fun Club
Now being proudly displayed in The CUBE