Our new marketing apprentice Anneliese (pictured in the middle) photographed outside Déda with two of our lovely Déda staff - Madeleine & Montserrat
Anneliese Moss is the new Marketing Apprentice at Déda. She'll be working with us for the next 12 months, helping us to develop audiences for everything we do.
The Just Imagine Working Here scheme was a brilliant day to be a part of. It was a jam packed morning for the year 5’s, and with three workshops in total and a full tour of the building, I think they got a really good insight into all the things that happen here. Myself and Heather, our Marketing & Audience Development Coordinator, delivered the marketing workshop. Our aim was to get our mini marketers to interact with print and brochures in order to get their imaginations whirling with ideas. And with our newly decorated marketing studio (imagine a dance studio completely covered with a beautiful collage of print), we really hoped to inspire them with words and images, and capture their creativity. So we started by asking them to describe our print, thinking particularly about who it might be designed for, and the range of descriptive words we heard were really impressive. The circus images, in particular, inspired some brilliant words including "death defying". After this short warm up we asked them to come up with their own shows in a group and pitch them to us. All of the shows were amazingly creative - Beowulf the musical, a monstrous musical for ages 9+, which even included a 90 min interval, was just one of the many fantastic ideas. To finish the workshop we asked them to stick post it notes, with all their describing words, on our college of print. This ended our 20 min session quite nicely and I hope they enjoyed it as much as we did. The year was divided into three groups so we did the workshop three times.
As part of their morning with us at Déda, the year 5's also completed a dance workshop with Katherine and Rachel, from our Dance Development team, a building tour with Clare Limb, Head of Dance Development & Learning, and a technical workshop with Mark, the Technical Stage Manager - which they found particularly enjoyable. For me the best part was at the end of the morning, when they had completed all of the workshops, we asked them to finish a sentence about why they would like to work in the arts. There were so many lovely answers, I have included just a few on this blog….
When Redwood Primary school left there was certainly a buzz in the office for the rest of the week. Being the first time I had done anything like it, I found it really insightful and a completely new experience. Hopefully the children from Redwood Primary School are able to visit us again in the future, and we are able to give other schools similar opportunities.
To finish though I think Alla has summed up our feelings about Déda and why we do what we do.
There are lots of opportunities to get involved at Déda. If you are interested visit the Careers & Volunteering section of our website for further information.