Our new marketing apprentice Anneliese (pictured in the middle) photographed outside Déda with two of our lovely Déda staff - Madeleine & Montserrat

Anneliese's Blog - wks 1 & 2

Anneliese Moss is the new Marketing Apprentice at Déda. She'll be working with us for the next 12 months, helping us to develop audiences for everything we do.


I am very excited and fortunate to be the first marketing apprentice at Déda. Over the next 12 months I will be completing my qualification and writing about it all on this blog. So please feel free to sit down, relax, and read as I navigate my way through everything marketing at Déda!

As I am writing this I have just completed my second week and although it feels as though it is still the first, I have already been involved in so many varied and interesting things. Currently at Déda we are coming to the end of our summer season which means naturally we are preparing for the next with the autumn season. This entails compiling a new season brochure, a process which I have been able to gain valuable insight into. The performances and events for the upcoming season look fantastic, showcasing the true depth and range of audience which Déda caters to.

This is also the reason I love Déda – everyone can be a part of what happens here – all ages, all abilities – everyone is welcome, and for me there is no better place which inspires such creativity. So not wanting to give anything away just yet, I recommend checking out our new brochure and if you call our Box Office you can even have one delivered to your door. The only thing left to do then is come and experience it!

This year we are also a part of “Just Imagine… Working Here!”-  a Derby City Council scheme which involves bringing primary school children into the workplace. So I've been preparing to assist with a marketing workshop next week, and creating Déda goody bags to really showcase everything you could possibly imagine doing here. It is such an inspiring scheme, being a part of it is definitely going to be a highlight next week so I look forward to writing about it in my next post. 

Other things I have been doing include attempting to master Photoshop, learning the various audience profiles, and uploading  content onto websites – something which I will have plenty of experience doing with the start of the new season.

The regular staff and marketing meetings have also allowed me to see all aspects of what Déda does and hopes to achieve; almost really, for want of a better term, a behind-the-scenes of the company. Everyone here is so involved, dedicated and loyal to Déda’s vision, not to mention lovely, that I am truly proud and happy to be a part of the team.

There are lots of opportunities to get involved at Déda. If you are interested visit the Careers & Volunteering section of our website for further information.



Foxtrot  Hydra  hula hoop  Nikki and JD  expansion  Building work  review  Community  learning  storytelling  dancer  celebration  interview  contemporary  mythology  story  fun  Competition  Bounceback  projection  food  club  Autumn  Sky Academy  history  Jasmin Vardimon  Ben Spiller    Udance  Sleep  Inspiring  Routine  University of Derby  work experience  Plus One  café  study  Plymouth  Fresher  choreography  Performace  Cultural Vision  Arts Council  books  Productions  volunteer, Deda, dance, arts, Derby, Derbyshire, marketing, 20 years  ArtCore  Planning  QUAD  University  cabaret  Celebrate  Simon Armitage  Illuminos  Michaela Butter  dance, placement  corporate  Derby Festé  U.Dance  marketing  Choice  September  Higher Education  Fifties  social media  Wendy  acting  inclusive  vintage  Poetry  Adaire To Dance  New Year  New Art Club  partner  ACE Midlands  variety  Déda  office  Dance4  veganism, acro, nikki&jd, dance, Déda, Derby  development  Stress  Southbank  photo  Derby Theatre  Stompers  hubbub  Acrobatics   student  Blog  East Midlands  Workshops  DJ  birds  City centre  Stephen Munn  event  Stopgap  Knot  business  Midlands  Tutor  T42 Residency  Hires  Festivals  Brochure  Déda Board  jive  Regional  Writing  Just Imagine Working Here  education  Greek  Danish+  CUBE  placement  carnival  commercial  Dance Development  Déda Theatre  Arts Award  performance  Derby University  50s  Studio  Participation  disco  Derby Arts  Course  Yoga  Summer  Déda Bloggers  Dancing  Kathak  Alice Vale  comedy  New Dimensions  Vale  Dance  dance, dancers, Joss Arnott, Derby, Déda, Triple Bill   network  Derby  Social  refurbishment  feedback  Strictly  Ashtanga  Print  reading  siteline  Shows  facilities  Icarus  professional  InCompany  funding  Hercules  regular  research  dyslexia  offer  Zumba  AGM  young people  Theatre  Wellbeing  Studying  Degree  Aakash  artist  Career  BA Dance  Back pain  ballroom  digital  Ballet  family  Hen Party  Children and young people  Deda  Creativity  socialise  meeting  Udancebythesea  Baby Shower  party  Book Club  retro  Youth  Classes  Tour  student, work experience   Circus  Derby Book Festival  Déda Refurb  Poet  Audience  Path  Shakespeare  Discusssion  Outdoor Events  Coordinator  BBC  actor  group  Dance Career  Journalism  Rock 'n' Roll  DYDC  wedding  training  words  apprentice  Poetry Performance