Our new marketing apprentice Anneliese (pictured in the middle) photographed outside Déda with two of our lovely Déda staff - Madeleine & Montserrat

Anneliese's Blog - wks 1 & 2

Anneliese Moss is the new Marketing Apprentice at Déda. She'll be working with us for the next 12 months, helping us to develop audiences for everything we do.


I am very excited and fortunate to be the first marketing apprentice at Déda. Over the next 12 months I will be completing my qualification and writing about it all on this blog. So please feel free to sit down, relax, and read as I navigate my way through everything marketing at Déda!

As I am writing this I have just completed my second week and although it feels as though it is still the first, I have already been involved in so many varied and interesting things. Currently at Déda we are coming to the end of our summer season which means naturally we are preparing for the next with the autumn season. This entails compiling a new season brochure, a process which I have been able to gain valuable insight into. The performances and events for the upcoming season look fantastic, showcasing the true depth and range of audience which Déda caters to.

This is also the reason I love Déda – everyone can be a part of what happens here – all ages, all abilities – everyone is welcome, and for me there is no better place which inspires such creativity. So not wanting to give anything away just yet, I recommend checking out our new brochure and if you call our Box Office you can even have one delivered to your door. The only thing left to do then is come and experience it!

This year we are also a part of “Just Imagine… Working Here!”-  a Derby City Council scheme which involves bringing primary school children into the workplace. So I've been preparing to assist with a marketing workshop next week, and creating Déda goody bags to really showcase everything you could possibly imagine doing here. It is such an inspiring scheme, being a part of it is definitely going to be a highlight next week so I look forward to writing about it in my next post. 

Other things I have been doing include attempting to master Photoshop, learning the various audience profiles, and uploading  content onto websites – something which I will have plenty of experience doing with the start of the new season.

The regular staff and marketing meetings have also allowed me to see all aspects of what Déda does and hopes to achieve; almost really, for want of a better term, a behind-the-scenes of the company. Everyone here is so involved, dedicated and loyal to Déda’s vision, not to mention lovely, that I am truly proud and happy to be a part of the team.

There are lots of opportunities to get involved at Déda. If you are interested visit the Careers & Volunteering section of our website for further information.



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