Our new marketing apprentice Anneliese (pictured in the middle) photographed outside Déda with two of our lovely Déda staff - Madeleine & Montserrat

Anneliese's Blog

Anneliese Moss is the new Marketing Apprentice at Déda. She'll be working with us for the next 12 months, helping us to develop audiences for everything we do.

So in the last few weeks at Déda I have been busy putting my digital marketing skills to the test. The Autumn brochure is set to arrive tomorrow, freshly printed and beautifully bound, officially marking the start of the new season. There have been a few changes to our class programme and plenty of new shows coming up – I may have already mentioned my excitement for these in my first post.  In order to get it all up and running, so customers can book online shortly, I have been uploading all of the content for the performances and classes to our website. The selection of shows is brilliant… Compagnia TPO, Circus Mayhem,Company Chameleon to name just a few, and the images and videos for each performance speak for themselves. I highly recommend having a quick look to see what’s on offer. Also not to forget on September 25th & 26th Derby Feste returns and with a line-up of fantastic events, most of them free, it is a weekend not to be missed. So if you want to see a selection of brilliant visual arts, dance, and performance, make sure you find yourself here in Derby that weekend.  

One of the events I was fortunate to tag along to during the last couple of weeks, was ArtCore’s open day. Artcore is a visual arts charity with a group of professional artists working within communities locally, nationally and internationally. This was an event to both celebrate and raise awareness of what ArtCore do within the community. I was already aware of their work, but had not had the opportunity to visit their centre and really witness first-hand what they do. It was a hugely insightful afternoon, and amazing to see how much they are able to achieve on a daily basis. For me, The Open Hands project was a highlight because the individual artwork they had created as a community were beautiful, and I am excited to see the culmination of those pieces into one final piece of artwork.

Déda does a lot of work with ArtCore and just recently it has been announced that we have secured funding for an international project in partnership together. Derby to Vadodora and Back will link visual and dance artists in Derby and India’s fastest growing city Vadodar. This is fantastic news for both Déda and ArtCore and it has been launched thanks to support from Arts Council England (ACE).  

On the apprenticeship side of things I am meeting with my assessor again this week to discuss some of the tasks he has set. This week it is just basically a conversation around topics which he has outlined - mainly discussing business, defining terms, and researching case studies. I have been able to use it as an opportunity to learn more about Déda’s branding, and also how we incorporate our values and future aims into a successful business model. It feels as though I have learnt a lot so hopefully the conversation will go as smoothly with my assessor later this week!   


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